Privacy Policy
Effective Date: March 7, 2026
Icon Armory LLC ("us", "we", or "our") the Data Controller operates the www.iconarmory.com website and provides other business services, hereinafter referred to as the "Service". This Service may have certain functions that require the processing of your Personal Data. This Privacy Policy provides a summary of these processes including the use of cookies.
This page informs you of our policies regarding the collection, use, and disclosure of Personally Identifiable Information referred to as Personal Data when you use our Service and the choices you have associated with that data.
Under the European Union General Data Protection Regulation and our data privacy best practices, users of our Service have the right to be informed when personal data is processed, collected, used, or stored and to understand the purpose of that processing.
What Data We Collect
Personal Data
While using our Service we may ask you to provide certain personally identifiable information that can be used to contact or identify you. Personal data may include email address, IP address, first and last name, phone number, address, state, province, ZIP or postal code, city, date of birth, driver license number, social security number, or company tax ID.
Because Icon Armory sells firearms, ammunition, and related regulated products, we may also be required to collect additional identifying information in order to comply with United States federal, state, and local firearm regulations. This may include information necessary for age verification, identity verification, background check processing through licensed Federal Firearms License (FFL) dealers, and compliance with Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) record‑keeping requirements. Such information is collected only when necessary to complete legally regulated firearm transactions or transfers.
Icon Armory LLC collects personal data according to the following standards. Personal information is collected only to the extent necessary to fulfill a precise purpose related to our business activities. Data initially collected for one purpose will not be reused for other purposes without your consent. Measures are in place to ensure that personal data remains accurate and securely processed. Personal data will not be retained longer than necessary for the purpose for which it was collected except when longer retention is required for historical, statistical, or scientific purposes with appropriate safeguards.
Usage Data
We may also collect information on how the Service is accessed and used. Usage data may include browser type, browser version, pages visited on our website, time and date of visits, time spent on pages, unique device identifiers, and other diagnostic information.
How We Collect Your Data
You directly provide Icon Armory LLC with most of the data we collect. We collect and process data when you register online, place an order for products or services, complete customer surveys, provide feedback through our website or email, use or view our website through browser cookies, utilize our services through a contractual agreement, or submit a job application.
How We Use Your Data
Icon Armory LLC uses collected data to provide and maintain our services, notify users about changes to services, allow participation in interactive features, provide customer support, analyze and improve website performance, monitor usage of the Service, and detect, prevent, and address technical or security issues, and to comply with applicable federal, state, and local firearm laws and regulatory record‑keeping requirements including those enforced by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF).
How We Handle Your Data
Data Security
Icon Armory LLC takes all reasonable steps according to accepted data security standards to ensure that personal data is processed and stored securely.
Transfer of Data
Your information including personal data may be transferred to and maintained on computers located outside your jurisdiction where data protection laws may differ. If you are located outside the United States and provide information to us, the data will be transferred to and processed in the United States. Your consent to this Privacy Policy represents your agreement to that transfer.
Who Has Access to Your Data
We may employ third party companies and individuals to facilitate our Service, provide services on our behalf, or assist in analyzing how our Service is used. These third parties have access to personal data only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Third Party Providers
DreamHost is our hosting, email, and storage service provider and may process visitor data under appropriate security safeguards.
DreamHost
707 Wilshire Blvd Suite 5050
Los Angeles, CA 90017
More information about DreamHost privacy practices can be found at https://www.dreamhost.com/legal/privacy-policy/
Google Analytics is used to track and report website traffic. Google may use collected data to contextualize and personalize advertisements within its network. Users can opt out of Google Analytics tracking by installing the Google Analytics browser add-on. More information can be found at https://policies.google.com/privacy
Cookies
Our website may use cookies and similar tracking technologies to monitor activity and store certain information. Cookies are small files that may include an anonymous unique identifier and are stored on your device when visiting our website.
Cookies may include session cookies, preference cookies, security cookies, and persistent cookies. Persistent cookies remain on your browser for a defined period before automatic deletion.
Examples of cookies used include cf-cookie-banner which may remain for 30 days or until the session ends, _gid which remains for one day, and _ga which may remain for two years.
Users can configure their browser settings to refuse cookies or notify them when cookies are being sent. Instructions are available through browser support pages for Chrome, Firefox, Microsoft Edge, Internet Explorer, and Safari.
Social Media and External Links
Our website may contain links to external sites such as YouTube or LinkedIn. Each platform operates under its own privacy policies. We encourage users to review the privacy policies of any third party services they access through our website.
Our Service may also contain links to third party websites not operated by Icon Armory LLC. We assume no responsibility for the content or privacy practices of those sites.
Children's Privacy
Our Service does not address individuals under the age of 18. We do not knowingly collect personal information from children under 18. If a parent or guardian becomes aware that a child has provided personal data to us, they should contact us so that the information can be removed.
Your Data Protection Rights
Residents of the European Union have the right to access, correct, update, or request deletion of personal data. Users may also object to processing, request transfer of their data, or withdraw consent previously provided. Withdrawal of consent does not affect lawful data processing performed before the withdrawal.
Users also have the right to file a complaint regarding the collection or use of personal data.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Updates will be posted on this page and may also be communicated through email or a prominent notice on the Service prior to becoming effective. Users are encouraged to review this page periodically for updates.
Contact Us
If you have questions regarding this Privacy Policy please contact us by visiting https://www.iconarmory.com/contact/
Atlanta, GA, 03/07/2026
Icon Armory LLC